Archetypes.com

Creative director of Archetypes.com, an ambitiousĀ content/social media/shopping platform that allowed users to learn, explore, shop and connect based on their archetypes, a psychology popularized by Carl Jung.

Established look + feel and produced daily content for 12 unique brands.
Established visual strategy for commerce.
Produced a wide variety of branding + product development projects.

Editor-in-Chief: Lisa Gabor.

My Team: Art Directors Tom Lowe + Nicolette Bertholet and Photo Editors Jessie Adler + CorrieĀ Vierregger.

ArchetypeOrientations2

archetypes-beauty-brands

 

COMMERCE/SHOPPING


 

COMMUNITY/SOCIAL MEDIA

 

CONTENT






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