Creative director of Archetypes.com, an ambitious content/social media/shopping platform that allowed users to learn, explore, shop and connect based on their archetypes, a psychology popularized by Carl Jung.
Established look + feel and produced daily content for 12 unique brands.
Established visual strategy for commerce.
Produced a wide variety of branding + product development projects.
Editor-in-Chief: Lisa Gabor.
My Team: Art Directors Tom Lowe + Nicolette Bertholet and Photo Editors Jessie Adler + Corrie Vierregger.